RLinField Notes from A Hundred MonkeysBranding as pattern recognition(We see it all)2 min read·Feb 6, 2024----
RLinField Notes from A Hundred MonkeysNaming at lengthIn defense of the long-winded, discursive, protracted, garrulous, rambling, & otherwise verbose3 min read·Aug 22, 2023----
RLinField Notes from A Hundred MonkeysSpecialists vs. one-stop-shopsWhy you should bring in a partner for naming3 min read·Apr 26, 2023----
RLinField Notes from A Hundred MonkeysNo more bad projectsPlease and thank you.3 min read·Dec 2, 2022----
RLinField Notes from A Hundred MonkeysBrand categories: A primer“To define is to kill. To suggest is to create.” —Stéphane Mallarmé3 min read·Aug 16, 2022--2--2
RLinField Notes from A Hundred MonkeysTortoise in a Hare’s worldOne of my favorite thought experiments goes something like this: Pick any moment from human history in which to intervene and change the…2 min read·Jun 17, 2022----
RLinField Notes from A Hundred Monkeys“It’s a bit long.”The long and short of it: Notes on brevity and other misplaced desires3 min read·Apr 12, 2022----
RLClient dynamics at largeRemember: you hired a creative studio, not a vendor2 min read·Oct 7, 2021----
RLinField Notes from A Hundred MonkeysGood MeasureWhen it comes to client relationships, measure at least twice.3 min read·Jul 1, 2021----
RLinField Notes from A Hundred MonkeysGetting to “No.”Getting to Yes is one of those classic business books. First published 40 years ago, it remains a valuable resource for thinking about…3 min read·Mar 2, 2021----
