RLinField Notes from A Hundred MonkeysSo, you want a dot com…I’ll be honest, this might hurt.Sep 10Sep 10
RLinField Notes from A Hundred MonkeysNaming at lengthIn defense of the long-winded, discursive, protracted, garrulous, rambling, & otherwise verboseAug 22, 2023Aug 22, 2023
RLinField Notes from A Hundred MonkeysSpecialists vs. one-stop-shopsWhy you should bring in a partner for namingApr 26, 2023Apr 26, 2023
RLinField Notes from A Hundred MonkeysNo more bad projectsPlease and thank you.Dec 2, 2022Dec 2, 2022
RLinField Notes from A Hundred MonkeysBrand categories: A primer“To define is to kill. To suggest is to create.” —Stéphane MallarméAug 16, 20222Aug 16, 20222
RLinField Notes from A Hundred MonkeysTortoise in a Hare’s worldOne of my favorite thought experiments goes something like this: Pick any moment from human history in which to intervene and change the…Jun 17, 2022Jun 17, 2022
RLinField Notes from A Hundred Monkeys“It’s a bit long.”The long and short of it: Notes on brevity and other misplaced desiresApr 12, 2022Apr 12, 2022
RLinField Notes from A Hundred MonkeysGood MeasureWhen it comes to client relationships, measure at least twice.Jul 1, 2021Jul 1, 2021