Published inField Notes from A Hundred MonkeysDecisions, decisions…“Once you make a decision, the universe conspires to make it happen.” —Ralph Waldo EmersonDec 19, 2024Dec 19, 2024
Published inField Notes from A Hundred MonkeysSo, you want a dot com…I’ll be honest, this might hurt.Sep 10, 2024Sep 10, 2024
Published inField Notes from A Hundred MonkeysBranding as pattern recognition(We see it all)Feb 6, 2024Feb 6, 2024
Published inField Notes from A Hundred MonkeysNaming at lengthIn defense of the long-winded, discursive, protracted, garrulous, rambling, & otherwise verboseAug 22, 2023Aug 22, 2023
Published inField Notes from A Hundred MonkeysSpecialists vs. one-stop-shopsWhy you should bring in a partner for namingApr 26, 2023Apr 26, 2023
Published inField Notes from A Hundred MonkeysNo more bad projectsPlease and thank you.Dec 2, 2022Dec 2, 2022
Published inField Notes from A Hundred MonkeysBrand categories: A primer“To define is to kill. To suggest is to create.” —Stéphane MallarméAug 16, 20222Aug 16, 20222
Published inField Notes from A Hundred MonkeysTortoise in a Hare’s worldOne of my favorite thought experiments goes something like this: Pick any moment from human history in which to intervene and change the…Jun 17, 2022Jun 17, 2022
Published inField Notes from A Hundred Monkeys“It’s a bit long.”The long and short of it: Notes on brevity and other misplaced desiresApr 12, 2022Apr 12, 2022
